SmartPly now under the banner of Coillte Panel Products
Two of Europe's most successful wood-based panel brands have been brought together under a single banner.
The newly-launched Coillte Panel Products division comprises the recently-acquired MDF producer, Medite Europe, and SmartPly, manufacturer of a wide range of OSB (oriented strand board).
The success achieved by Medite and SmartPly has been due in large part to the efforts and professionalism of two of the timber industry's most effective sales and marketing teams. Coillte Panel Products combines these talent to provide extra strength and backing for the two brands.
The Coillte Panel Products sales team will handle the sales of both SmartPly and Medite. The new division has also added a new marketing function aimed at further promoting and developing the business potential of both brands.
Sales director Andrew Macdonald will head up the Coillte Panel Products sales team. Geoff Rhodes leads the newly-created marketing and business development group as marketing and business development director.
He says: "Medite MDF and SmartPly OSB are two of Europe's most powerful wood-based products brands, widely respected by specifiers and users and stocked by leading distribution and merchanting organisations. Our integrated, experienced sales teams will deliver a better and more competitive service and support to all our customers".
Coillte Panel Products is being spotlighted in a new advertising campaign aimed at both UK and Continental European markets.
A new logo for Coillte Panel Products symbolises the integration of Coillte, Medite and SmartPly. Says Geoff Rhodes: "It indicates to all our customers and end-users the major benefits that Coillte Panel Products offers via a sustainable FSC certified wood supply, coupled with the combined power of SmartPly and Medite brands.