SmartPly Poster Campaign for 2008

SmartPly OSB, the innovative and environmentally-friendly wood-based panel product for structural and non-structural building applications, launched its poster and point-of-sale campaign with a topical "Trapattoni" poster last month, and new posters will continue to be supplied to builders providers across Ireland throughout 2008.

March will see SmartPly OSB as the "Ideal Home Improvement Board", and April will push all important environmental messages highlighting SmartPly as a local Irish product which is FSC certified.

The posters will be seen in two different sizes - A1 and A3 - and each new poster will be released with matching stand-up counter cards to provide additional information.

Geoff Rhodes, marketing and business development director for SmartPly's parent company Coillte Panel Products, says "SmartPly provides an easy affordable solution for many fundamental building requirements - from site hoarding to garden sheds and boarding up broken windows and this campaign is a great opportunity to really get the SmartPly OSB message out across the whole of Ireland throughout 2008."

17 March 2008