

New SmartPly OSB information Pack for Ireland
SmartPly OSB has developed a brand new pack of information which will be seen by those
involved in construction and specification in Ireland - from builders' providers, to architects,
to government ministers.
As part of the pioneering new advertising campaign "Time To Choose" from parent company
Coillte Panel Products, this new pack has been specifically designed to answer questions
including what SmartPly OSB is, where it can be used, how it should be used, and why the
Irish market keeps coming back for more of this locally grown and manufactured panel
product.
The Pack also addresses questions that should be asked regarding CO2 emissions and
environmental certification (SmartPly is FSC certified), as well as suggesting provocative
questions we could all be asking ourselves about our commitment to quality, performing Irish
resources, and our commitment to the environment.
Coillte Panel Products is inviting decision makers to be uncompromising with their choice of
wood. Neil Foot, SmartPly's managing director says, "The traditional criteria we have long
used to determine product choice is being challenged by growing concerns about the impact
purchase decisions are having on the environment. This new Pack will ensure specifiers are
aware that SmartPly matches the environmental, performance and technical expectations of
today's marketplace, and encourages decision makers across Ireland to be uncompromising
in their choice of wood."
To request your copy of the new SmartPly Information Pack, contact Laura Ladd on
laura.ladd@coillte.com.
29 April 2008

