Its time 2 Choose

"Time To Choose" is the vital imperative that's the focus and the theme of Coillte Panel Products' pioneering new advertising campaign.

Throughout 2008, and launched in this issue of TTJ, this message is being relayed to every part of the timber distribution and construction industry, including end users, buyers and senior managers.

In this new campaign, Coillte Panel Products is inviting decision makers to be uncompromising with their choice of wood products. Medite MDF and SmartPly OSB are products refined and re-profiled for the 21st century. They're made close to their key markets and are energy-efficient. Without exception, they carry certification which helps mitigate climate change. Providing this kind of proof that the timber originates from responsiblymanaged forests helps ensure against forest crime and is now part of today's best business practice.

Geoff Rhodes, marketing and business development director says, "In both our personal and business lives, the traditional criteria we have long used to determine product choice is being challenged by growing concerns about the impact purchase decisions are having on the environment. Our "Time To Choose" campaign will ensure specifiers are aware that our panel products match the environmental and performance expectations of today's marketplace, and will encourage decision makers in the trade to be uncompromising in their choice of wood products. "We've chosen to market only certified products. Our brands, Medite and SmartPly, are innovative, future-facing and fully FSC certified."

"Simply put, we've made our choices. It's now time for you to decide what's best for your business and your conscience. It's time to choose."

8 April 2008