SmartPly now under the banner of Coillte Panel Products
Two of Europe's most successful wood-based panel brands have been brought together under a single banner.
The newly-launched Coillte Panel Products division comprises the
recently-acquired MDF producer, Medite Europe, and SmartPly,
manufacturer of a wide range of OSB (oriented strand board).
The success achieved by Medite and SmartPly has been due in large part
to the efforts and professionalism of two of the timber industry's most
effective sales and marketing teams. Coillte Panel Products combines
these talent to provide extra strength and backing for the two brands.
The Coillte Panel Products sales team will handle the sales of both
SmartPly and Medite. The new division has also added a new marketing
function aimed at further promoting and developing the business
potential of both brands.
Sales director Andrew Macdonald will head up the Coillte Panel Products
sales team. Geoff Rhodes leads the newly-created marketing and business
development group as marketing and business development director.
He says: "Medite MDF and SmartPly OSB are two of Europe's most powerful
wood-based products brands, widely respected by specifiers and users
and stocked by leading distribution and merchanting organisations. Our
integrated, experienced sales teams will deliver a better and more
competitive service and support to all our customers".
Coillte Panel Products is being spotlighted in a new advertising campaign aimed at both UK and Continental European markets.
A new logo for Coillte Panel Products symbolises the integration of
Coillte, Medite and SmartPly. Says Geoff Rhodes: "It indicates to all
our customers and end-users the major benefits that Coillte Panel
Products offers via a sustainable FSC certified wood supply, coupled
with the combined power of SmartPly and Medite brands.
1 June 2007